ROUTINE CARE
EXTRAORDINARY HAIR.
EFFECTIVE๏ฟฝ Ingredients
Free Shipping & Returns
Routine Care
Extraordinary Hair.
EFFECTIVE๏ฟฝ Ingredients
Free Shipping & Returns

FREE SHIPPING
Get free shipping on every order, and if youโre unhappy with your first purchase, weโll take the product back within 30 days๏ฟฝ and even cover the cost of return shipping.

MADE IN THE USA
Routine Care๏ฟฝ was๏ฟฝ born in San Francisco, California, and all of our products are crafted and shipped to you from the USA.

NO COMPROMISES
We๏ฟฝ never use parabens, sulfates, or๏ฟฝ phthalates in our products, nor do we ever test on animals!

FREE SHIPPING
Get free shipping on every order, and if youโre unhappy with your first purchase, weโll take the product back within 30 days and even cover the cost of return shipping.

MADE IN THE USA
Routine Care๏ฟฝ was๏ฟฝ born in San Francisco, California, and all of our products are crafted and shipped to you from the USA.

NO COMPROMISES
We๏ฟฝ never use parabens, sulfates, or phthalates in our products, nor do we ever test on animals!
Effective ยท Clean ยท Simple
Routine Shampoo and Conditioner use a proprietary blend of plant-based extracts and oils to ensure you never have another bad hair day
BIOTIN
Helps increase elasticity and maintain strong strands
๏ฟฝ
ARGAN OIL
Moisturizes hair and helps prevent breakage
๏ฟฝ
COCONUT OIL
Nourishes hair with๏ฟฝ antioxidants and fatty acids
๏ฟฝ
NETTLE๏ฟฝ OIL
Nourishes, balances and hydrates scalp

PROTEOLYTIC ENZYMES
Found in our aloe vera and helps repair cells on the scalp
๏ฟฝ
NIACINAMIDE
Helps circulate key nutrients to hair and scalp
๏ฟฝ
SAW PALMETTO OIL
Rich in antioxidants and strengthens against breakage
๏ฟฝ
CAFFEINE
Increases circulation to the scalp
Effective ยท Clean ยท Simple
Routine Shampoo and Conditioner use a proprietary blend of plant-based extracts and oils to ensure you never have another bad hair day
BIOTIN
Helps increase elasticity and maintain strong strands
๏ฟฝ
CAFFEINE
Increases circulation to the scalp
๏ฟฝ
COCONUT OIL
Nourishes hair with๏ฟฝ antioxidants and fatty acids
๏ฟฝ
NETTLE๏ฟฝ OIL
Nourishes, balances and hydrates scalp

People Love Us
(and we love them right back!)
Every product we create is thoughtfully formulated to be clean, simple, and effective.๏ฟฝ In fact, we consciously create products that we use on ourselves. Whatโs not to love?


Active Ingredients
While we canโt actually fight time or the sun, we can protect you from their effects. Our products are designed to give you that appearance that youโve been striving for, without the parabens, dyes, or sulfates that you want to avoid.๏ฟฝ ๏ฟฝ
Routine Guarantee
We love๏ฟฝ Routine and think you will too!๏ฟฝ In fact, weโre so confident that youโll๏ฟฝ love our products that if youโre unhappy with your first purchase, weโll take the product back within 30 days (weโll even cover the cost of return shipping).